The Curious Case of Tavi at Paris Haute Couture Week

By Cate Sevilla

Remember way back in the Summer of 2008 when we were all enamored with Tavi, and we all get pretty miffed at New York Magazine for suggesting that she was a fake?

My how the tables have turned.

Before Tavi was cute, brilliant, and we all wanted to hold and protect her. She was blogging! At 12! Her taste was amazing!

But now, she’s what – 13? 14? And she’s sitting front row at New York Fashion Week,  she’s in and on the cover of magazines, and she’s even sitting in front of journalists from Grazia Magazine at Paris Haute Couture Week at the Dior show.

And she’s not just “in the front row”, she’s in the front row with a gigantic hat in the shape of a big ass bow that’s blocking people like @grazia_live’s view of the show.

Fashion bloggers are pissed. Elle has even tried to weigh in on the issue:

But honestly, who cares? It’s all mere conjecture about conjecture.  No one is picking on Tavi by discussing her provenance, writing skills, or style. They are just fascinated by her and asking obvious questions. Is it gimmicky to hire a 13-year-old au courant “sensation” to write about fashion when the mean age of your reader is over forty? Maybe. I’ve heard comments from “it’s fantastic” to “ridiculous.”

Some are obsessed with whether it’s really her writing, but aside from overly angry blog commenters, I think the rest of us are just left wondering why she’s gone from being treated as a cool blogger that’s received loads of mainstream press attention, to being in the front row at Dior. (With a huge fucking hat on, no less.)

It just all seems like some terrible PR stunt. 

Put Tavi in the front row! The people will love it! Oh here, give her a pink iPhone and teeny tiny netbook while we’re at it. Those bloggers! You know how they are!

I don’t hate Tavi, I hate what PR and those in charge of who sits where at fashion shows have *done* to her. They’re surfing on the OMG fashion blogs! wave, and giving those who will get the most attention, Retweets and page impressions primo spots that were usually reserved for fashion veterans and journalists for Vogue.

Is it smart on their part? Yes. Obviously, as here I am talking about it.

But is it right?

If I were Tavi, there’s no way in hell I’d turn down front row tickets or magazine covers just because it might piss a few people off, or because it stunk of PR. She’s doing her thing and making the most out of it, so good for her. 

Also, it's brilliant that people - no matter what the reason - are taking a blogger who knows her stuff seriously. She can write incredibly well for 13. (The catch being she's THIRTEEN.)

It’s just frustrating as the lines are no longer clear. The “work hard and you’ll be rewarded” message seems to be getting more and more blurred as it seems as though what matters is how *quirky* you are or if you're a Twitter sensation.

Things have probably always been this way, and it’s just the Internet that is making things seem a bit more obvious and bizarre. 

But as blogging is a very powerful thing, I feel like those in charge and hold the golden tickets to things like catwalk show tickets and spreads in magazines should understand the weight of their decisions to give  Internet *sensations* premature entry into coveted (never mind professional) positions and places.

POSTED IN: STYLE
Mon, 25 Jan 2010 16:28 (GMT+00)
7 Responses
1.

I think these are all great opportunities for Tavi, but she is 13 and despite her obvious great talent when it comes to fashion writing, she needs to learn basic social and professional skills, such as removing a hat at a show when you sit in the front row.
Mind you, I can think of at least 10 other -adult- people who have the same behaviour, but nobody says anything about it because they are not a blogging sensation, but just some nameless billionaire's wives.

Mademoiselle Robot
Mon, 25-Jan-2010 16:49 GMT
2.

I do eLOhVeeE Tavi, regardless of the fact some may class her in the gimicky catagory...It's fun reading with an educated, childlike approach and it makes fashion blogging more accessible. Yes there are probably more perks to being a 13 year old blogger to being a 30 year old blogger, but the 30 year olds know how to keep people sweet, & unless Tavi learns this (which with a learning curve of a sponge which I'm sure she has, she most probably will do post this PR stunt), longevity will hit her big fat (but Tavi.ly chic) bow in the face.
(Love le post as usual BB :D )

MadeleineAyers
Mon, 25-Jan-2010 18:01 GMT
3.

A minor point, but why didn't the people from Grazia ask her to take off her hat?

I don't see Tavi being invited to sit front row as any different to Kanye being asked.

EJ
Mon, 25-Jan-2010 19:09 GMT
4.

Aren't teenagers *supposed* to be annoying? Why is anyone so shocked that a 13 yo. would a.) be less than couth in social situations, b.) annoy the crap out of you, c.) be opportunistic in snapping up A-List opportunities regardless of the legit merit of those opportunities being offered to her?

That being said: I agree wholeheartedly w/Cate in seriously questioning the adults who are capitalizing on this - as I call my teenage cousin when she whines about not being treated like a "grownup" - ADULTLETTE (read: still a kid) to increase buzz and clicks and impressions. I hate to think that the bloggosphere is trending towards Hollyweird where children with exceptional talent and potential are preyed upon and exploited.

I hope her parents have a firm and healthy hand in all of this... I'd hate to see Tavi turn into Lindsay Lohan who can write.

Kate
Tue, 26-Jan-2010 05:48 GMT
5.

(Though I love that she's rockin' the blue hair...)

Kate
Tue, 26-Jan-2010 05:49 GMT
6.

Good post. This is exactly how I feel about the Tavi exposure. I would take it if I was her, but I can't help but feel it will burn out and leave a 13 year old very confused by the backlash.

FabSugarUK
Tue, 02-Feb-2010 11:44 GMT
7.

Hello there, I'm french, a woman, 29-years-old and I think that in her case I would as well not have thought of removing my bow.
Social etiquette isn't an obvious thing.
You can't blame a person for not knowing that! Well, yes, you can, but it's a bit childish.

Sourcerer
Wed, 03-Feb-2010 01:20 GMT

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