Quickly dashing through a bustling Covent Garden, I spotted a woman rushing through the crowd, a very pink, very fetching shopping bag in hand.
It featured an illustration of a vampy looking pin-up. The name of the shop? Miss Lala’s.
Who is this Miss Lala and what does she sell, I wondered.
So, I Googled her.
And it turns out, Miss Lala sells all sorts of fabulous lingerie
Her website tells us that after 10 years in Hollywood working as an actress, Miss Lala moved out to London and opened a lingerie boutique in Primrose Hill.
In September 2008, Miss Lala’s flagship store opened on Monmouth Street, and the goodies Miss Lala sells are positively divine.
While her collections are drool worthy and absolutely to die for, they're also a bit pricey. But, nevertheless, behold...
Bra, £45, Knickers £35
Bra, £95, Knickers £60, Thong £45
Bra £75, Mini Brief £40, Deep Brief £40
Bra £75, Mini Brief £45, Tap Pant £55, Kimono £250, Boy Shorts, £50
I would give anything for the Les Patisserie bra, but unfortunately Miss LaLa only sells her goodies in the usual A-D sizes. Guess the rest of us chesty gals are just going to have to shop somewhere else.
Miss Lala's can be found on 18 Monmouth Street in Covent Garden. Alternativley, her website is www.misslala.co.uk