In a bid to break away from their old bastard reputation (beige slacks, anything from M&S men's also key to this look), earlier this year, Hush Puppies threw the pencil and paper out to the masses and launched a design competition.
Once a shortlist of 20 was announced in July, the discerning public of the internet were left to vote for their top five, which we recently had the pleasure of viewing at Mayfair's Music Rooms.
Personally I had my doubts as to whether Hush Puppies would come up with the goods, but was pleasantly surprised.
Soaring alongside model aeroplanes was a stylish, yet practical shoe by Georgina Wray.
The toggle detail and over-sized foot-strap made the shoes unusual, while a small wedge meant they were totally wearable.
Heidi Henderson's summery shoe featured candy stripes and an embroidered parrot.
The quirky style was not dissimilar to something by Irregular Choice and would be a great way to make a plain summer outfit look more interesting.
On hand to show us what inspired her avian embellishment were some rather scary looking, real-life parrots.
My personal favourite was Cathryn Nicholson's studded suede peep-toe shoe-boot, complete with a ribbon tie.
While they are not a million miles away from the shoes currently filling the high-street, they were definitely the most 'fashion' of the bunch, and would be just the ticket to put Hush Puppies back on the sartorial map.
Another favourite was Sarah Rygielski's bejewelled ankle boot, inspired by the children's story, The Elves and the Shoemaker, which demonstrated that flat shoes can be just as glamorous as high heels.
Taking the prize of a year's design contract with Hush Puppies, and the opportunity to have their design made up and sold in Schuh stores was Laura Berry, with her gingham strap, T-Bar high heel.
The monochrome design of the shoe makes it a timeless style, while a tomato red buckle added a bright shot of colour.
Which design is your favourite?