Online shopping certainly has its perks and with added bonuses such as same day delivery, it’s easy to look great without ever leaving the house.
One thing that I always have found though is that the ways of searching for products is fairly limited. The factors that really determine whether clothing looks good on us is whether they suit our body shape and colouring yet there are hardly any online retailers who provide a facility to search for clothing using these options in addition to size.
Now women of all shapes and sizes have an easier and more practical way to shop with the launch of JoyofClothes.com, the first website that allows customers to shop by body shape from a wide range of retailers.
Founded by style consultant Michaela Jedinak and former Confetti.co.uk CEO David Lethbridge, Joy of Clothes is a unique platform that organises clothing and accessories by the seven main body shapes and six colourings as well as providing the option to search by the more traditional methods of price, item type and store.
Featuring clothing from over 30 popular partner retailers including My-Wardrobe, Matches, Agent Provocateur, Dorothy Perkins, French Connection, Boden and Marks & Spencer, Joy of Clothes aims to help everyone find clothing which flatters them regardless of their age, shape, size, budget or lifestyle. With each item on the site hand-selected and categorised, users can be guaranteed a well-chosen selection of items to suit their shape and colouring.
We all come in different shapes and sizes and sometimes it is difficult to know how to categorise our shape and colouring – are we athletic, pear shaped, pink or yellow colour toned? It can all get quite overwhelming but we really do need to know this to shop better and prevent sending all of those numerous return parcels.
The site has the added bonus of providing help to users to identify their own shape and colour should they need it. The style advice section of the website also gives detailed guides and recommendations for your body shape, colour, proportion, face shape and scale. The site also features useful articles on colour and style as well as shopping guides for those tricky shopping items like jeans.
Women have the stereotype of being obsessed by shopping but the actual reality is that many of us dread it because we often don’t have a clue where to start!
This is a brilliant idea and I’m sure that many other popular online retailers will soon recognise the importance of body shape in deciding on whether an outfit or piece of clothing will look good on you and hopefully incorporate a more effective search facility. By offering knowledgeable and relevant style advice, it takes that whole element of dreading whether those jeans will fit you properly. Shopping and clothes should be fun and Joy of Clothes is definitely a great step forward in achieving this online.
Please visit Joy of Clothes at http://www.joyofclothes.com/